BARB (Broadcasters’ Audience Research Board) is an organisation responsible for providing the official measurement of UK television audiences. Specialist companies provide the television audience with a measurement service on its behalf.
It is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watch and when they are being watched. Also the type of people who are viewing at any one time. The viewing data is collected second–by–second and delivered on a minute-by-minute basis for channels received within the UK.
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