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Thursday 18 March 2010

About BARB

BARB (Broadcasters’ Audience Research Board) is an organisation responsible for providing the official measurement of UK television audiences. Specialist companies provide the television audience with a measurement service on its behalf.

It is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watch and when they are being watched. Also the type of people who are viewing at any one time. The viewing data is collected second–by–second and delivered on a minute-by-minute basis for channels received within the UK.

Glossary

Audience Profile - The audience profile shoes how the main audience category is divided into its subcategories (such as age, social grade, gender and so on) in percentage terms. For example, if any programme achieves an adult AB profile of at least 10%, this means that 10% of adult viewers were AB, while the other 90% were C1, C2, or DE Adults. An audience profile could be compared to an equivalent population profile to produce an index.

Reach (%Population) - The net number or percentage of people who have seen a particular piece of broadcast output for example a programme, daypart, channel, TV advertising campaign.

Programme or daypart reach assesses what percentage of the population saw a specified amount of again a programme or daypart, it is also used cumulatively to assess the total net percentage that saw a specified amount of a complete series/month of television etc. There are various ways of defining the amount of viewing an individual must have done in order to continue as having been ‘reached’. The BARB definition is for this to be at least three consecutive minutes.

For TV advertising campaigns, reach (the net percentage of the target audience to have at least one opportunity to see the campaign) if usually used in conjunction with occurrence (the average number of times the campaign was seen by those within the target audience who were reached) to create an overall measure of campaign exposure.

Share (%Viewers) - The percentage of total viewers watching over a certain period of time. This can apply to channels, programmes, time periods etc. For example, a share of 58% forCoronation Street would mean that, of all the viewing audience watching television whenCoronation Street was being transmitted, 58% were watching that particular programme at that time.

Social Grade - A classification of household social status based on the occupation of the main income earner. BARB reports the following social grades: AB - Higher (A) or intermediate (B) managerial, administrative or professional

C1 - Supervisory or clerical and junior managerial, administrative or professional

C2 - Skilled manual workers

D - Semi-skilled and unskilled workers

E - State pensioners, casual or lowest grade workers

Spot - An individual occurrence of a commercial.

Tuesday 9 March 2010

Viewer Analysis

BARB

Channel 4

w/e 14 Feb 2010



000's
1EMBARRASSING BODIES (WED 2102)3,636
2ONE BORN EVERY MINUTE (TUE 2101)3,304
3RELOCATION RELOCATION (WED 1959)3,137
4SHAMELESS (TUE 2201)3,034
5COME DINE WITH ME (SAT 1800)3,005
6COME DINE WITH ME (SAT 1729)2,489
7DEAL OR NO DEAL (FRI 1612)2,367
8DEAL OR NO DEAL (WED 1612)2,345
9DEAL OR NO DEAL (TUE 1612)2,325
10COME DINE WITH ME (WED 1730)2,322

'Embarrassing bodies' was the number one most viewed on Channel 4 within the last week, with 3,636 views. The least viewed show was 'Come Dine With Me' with 2,322 views on Channel 4 within the last week.

Viewing Figures

Explain how commercial stations compare to BBC viewing figures (for example, XFM, Kiss FM, Magic). Include a ‘Glossary’ for the viewing figures such as the meanings of: Population, Avereage Hours Per Head, Average Hours per listener

Why advertisers are interested in Radio ratings.



TO DO:

About BARB (more detail)

Why advertisers are interested in ratings



BBFC



The British Board of Film Classification is an independent, non-governmental body, which has classified cinema films since it was set up in 1912, and videos since the passing of the Video Recordings Act in 1984.

Cinema
The BBFC was set up in early 1912 by the film industry as an independent body to being a slice of uniformity to the classification of film nationally.

Statutory powers on film remain with the local councils, which may be overruled by any of the Board's decisions, passing films they reject, banning films they have passed, and even waiving cuts, instituting new ones, or altering categories for film exhibited under their own licensing authority.

Video
In 1984 Parliament passes the Video Recordings Act. Which stated; subject to certain exemptions, video recordings offered
for sale or hire commercially in the UK must be classified by an authority designated by the Secretary of State. The president and Vice of the BBFC were so designated, they were charged with applying the new test of 'Suitability for viewing in the home'. At this point the Board's title was changed to British Board of Film Classification to reflect the fact that classification plays a far larger part in the board's work than censorship.

Examples of Classification Decisions

The Railway Children - U - Containts scenes of character in danger
- Lionel Jeffries

Alice in Wonderland - PG - Contains moderate fantasy Violence
- Tim Burton

Hierro - 12A - Contains strong language, once, moderate Violence & Psychological threat
- Gabe Ibåñez

The Shouting Men - 15 - Contains strong language and sex references
- Steve Kelly

Repo Men - 18 - Contains strong bloody violence
- Miguel Sapochnik








Case Study for A Clockwork Orange
http://www.sbbfc.co.uk/CaseStudies/A_clockwork_orange (09.03.10)

The BBFC was initially shown a screenplay based on Anthony Burgess's novel in 1967 and advised the distributors that the film showing 'an unrelieved diet of vicious violence and hooliganism' would be unlikely to be acceptable. However, when the finish product was submitted to the BBFC in 1971 )by which time the age bar for seeing 'X' rated film has been raised from 16 to 18), it was passed 'X' with no cuts. At the time, the Board's Secretary, Stephen Murphy, defended the film by stating that "Disturbed thought we were by the first half of the film, which is basically a statement of some of the problems of violence, we were, nonetheless, satisfied by the end of the film that it could not be accused of exploitation: quite the contrary, it is a valuable contribution to the whole debate about violence".

There was a strong body of press and public opinion that the crimina and anti-social actions of the film's main character. Alex, would be copied by young people, inspired by his charismatic example to break the law. Indeed, reports in the papers of suggested that some attacks now occurring were inspired by the film. In fact, however, no such behaviour by anyone over the age of 18 was ever reliably established as being related to the film.

In 1973, allegedly concerned about reports of copycat violence, and threats made to the safety of himself and his family, Kubrick withdrew the film from circulation in the UK. This was in spite of the fact that the film had been judged by the Board to be acceptable for public viewing for adults over the age of 18. At no time did the BBFC reject the film - although this is a common misconception - and it continued to be available throughout much of the rest of the world.
It was not until after Kubrick's death that his family agreed to permit the release of the film again. It was submitted to the BBFC in 1999 for a modern classification certificate and received an '18', without cuts, to replace it's old 'X' certificate. There was a muted response from the public, and the video version of 2000 was also classified '18' uncut.



TO DO:

Brief History

What it Does

RAJAR

RAJAR stands for Radio Joint Audience Research, it is the official body in charge of measuring radio audiences in the UK. It is in joint ownership with the BBC and the RadioCentre on behalf of the commercial sector.

It was recognised in 1992 to operate a single audience measurement system for the radio industry. The BBC and UK licensed commercial stations. The company is mainly owned by the RadioCentre (the Commercial Radio stations in the UK, formally known as CRCA - Commercial Radio Companies Association) and by the British Broadcasting Corporation (BBC).

RAJAR's non-executive independent chairman chairs meetings of the board. The day to day operations of RAJAR are the responsibility of the Chief Executive and research director.

History on RAJAR:
Similarities between the previous and current RAJAR system; the research carried out between 1992 and 1998 was based on day seven day self-completetion diaries, personally placed and collected by interviewers.

The sampling and fieldwork plan for 92 - 98 permitted the publication of results for BBC and Commercial Radio national and regional services (with adult populations of 4 million +) on a quarterly basis. Results for most local radios services, both Commercial and BBC, were published for each Quarter 2 & Quarter 4. For the smaller stations, with less of an audience (adult population under 300,0000) were measured once a year, in Quarter 2.

For a year (1996 - 1997), RAJAR carried our a review of methods, followed by an extensive experimental programme of a new diary and sample designs. Following the review, the new RAJAR contract specification included three key new features:

  • A 'personalised' diary, customised to include the stations required by each individual respondent.
  • Only one adult per household to be interviewed, instead of all household members.
  • Measurement of audiences on a rolling basis, with listening date built up over three, six or twelve months, according to the size of station, with publication of all stations results every quarter.
The new RAJAR specification was put out to tender in March 1998. Following a full evaluation of submissions, a four year initial contract, starting in January 1999, was awarded to Ipsos-RSL in June 1998. This was extended for a further two years, until the end of 2006. A new contract was awarded, starting in Q2 2007.
Changes to the main contract include:

  • A new diary featuring platform columns as well as location, allowing reporting on each platform separately.
  • The move from postcode sectors to districts as building blocks to define TSAs, which led to a reduction in the number of segments, therefore bringing less volatility to the reported date.