It is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watch and when they are being watched. Also the type of people who are viewing at any one time. The viewing data is collected second–by–second and delivered on a minute-by-minute basis for channels received within the UK.
Thursday, 18 March 2010
About BARB
Glossary
Audience Profile - The audience profile shoes how the main audience category is divided into its subcategories (such as age, social grade, gender and so on) in percentage terms. For example, if any programme achieves an adult AB profile of at least 10%, this means that 10% of adult viewers were AB, while the other 90% were C1, C2, or DE Adults. An audience profile could be compared to an equivalent population profile to produce an index.
Reach (%Population) - The net number or percentage of people who have seen a particular piece of broadcast output for example a programme, daypart, channel, TV advertising campaign.
Programme or daypart reach assesses what percentage of the population saw a specified amount of again a programme or daypart, it is also used cumulatively to assess the total net percentage that saw a specified amount of a complete series/month of television etc. There are various ways of defining the amount of viewing an individual must have done in order to continue as having been ‘reached’. The BARB definition is for this to be at least three consecutive minutes.
For TV advertising campaigns, reach (the net percentage of the target audience to have at least one opportunity to see the campaign) if usually used in conjunction with occurrence (the average number of times the campaign was seen by those within the target audience who were reached) to create an overall measure of campaign exposure.
Share (%Viewers) - The percentage of total viewers watching over a certain period of time. This can apply to channels, programmes, time periods etc. For example, a share of 58% forCoronation Street would mean that, of all the viewing audience watching television whenCoronation Street was being transmitted, 58% were watching that particular programme at that time.
Social Grade - A classification of household social status based on the occupation of the main income earner. BARB reports the following social grades: AB - Higher (A) or intermediate (B) managerial, administrative or professional
C1 - Supervisory or clerical and junior managerial, administrative or professional
C2 - Skilled manual workers
D - Semi-skilled and unskilled workers
E - State pensioners, casual or lowest grade workers
Spot - An individual occurrence of a commercial.
Tuesday, 9 March 2010
Viewer Analysis
Channel 4
w/e 14 Feb 2010
000's | ||
---|---|---|
1 | EMBARRASSING BODIES (WED 2102) | 3,636 |
2 | ONE BORN EVERY MINUTE (TUE 2101) | 3,304 |
3 | RELOCATION RELOCATION (WED 1959) | 3,137 |
4 | SHAMELESS (TUE 2201) | 3,034 |
5 | COME DINE WITH ME (SAT 1800) | 3,005 |
6 | COME DINE WITH ME (SAT 1729) | 2,489 |
7 | DEAL OR NO DEAL (FRI 1612) | 2,367 |
8 | DEAL OR NO DEAL (WED 1612) | 2,345 |
9 | DEAL OR NO DEAL (TUE 1612) | 2,325 |
10 | COME DINE WITH ME (WED 1730) | 2,322 |
'Embarrassing bodies' was the number one most viewed on Channel 4 within the last week, with 3,636 views. The least viewed show was 'Come Dine With Me' with 2,322 views on Channel 4 within the last week.
Viewing Figures
Explain how commercial stations compare to BBC viewing figures (for example, XFM, Kiss FM, Magic). Include a ‘Glossary’ for the viewing figures such as the meanings of: Population, Avereage Hours Per Head, Average Hours per listener
TO DO:
About BARB (more detail)
Why advertisers are interested in ratings
BBFC
The British Board of Film Classification is an independent, non-governmental body, which has classified cinema films since it was set up in 1912, and videos since the passing of the Video Recordings Act in 1984.
Brief History
What it Does
RAJAR
- A 'personalised' diary, customised to include the stations required by each individual respondent.
- Only one adult per household to be interviewed, instead of all household members.
- Measurement of audiences on a rolling basis, with listening date built up over three, six or twelve months, according to the size of station, with publication of all stations results every quarter.
- A new diary featuring platform columns as well as location, allowing reporting on each platform separately.
- The move from postcode sectors to districts as building blocks to define TSAs, which led to a reduction in the number of segments, therefore bringing less volatility to the reported date.